My Resume

For a complete account of my previous work history and additional accomplishments, as well as former colleague recommendations, please visit my Linkedin Profile

 

Goals

  • To communicate; to find the right message for the right audience using the right medium. To remember and foster the notion that all marketing, advertising, sales, customer service and management is just communication. To focus on the audience and keep in mind that once you have the right message, you must find the right medium.
  • To work in new media, identifying and analyzing trends to build better more targeted communication strategies that directly impact my employer's and/or our clients' goals
  • To never stop learning, formally, informally; in the classroom and out
  • To be a published author

 

Career Accomplishments

Orlando Sentinel Media Group
  • Collaborate with Digital Sales Team to design and draft value-based media presentations that sell Maintain all analytic documents and information for OrlandoSentinel.com, including monthly tracking reports; use information strategically when working cooperatively with advertising, editorial and circulation
  • Design high-impact sales presentations in PowerPoint that have proven effective (closed $45K annual buy with client who had not run with the Orlando Sentinel in 7 years)
  • Act as the digital expert for all departments and internal clients when exploring new technologies, including social media, SEO/SEM, mobile and more
  • Two-time winner of Employee of the Month; Q2 2012 PRIDE Award Winner; nominated by peers for my positive, upbeat attitude for the “Wag More, Bark Less” Award

Droste Consultants, Inc.
  • Generated three qualified leads for high-end software product through targeted marketing campaign I designed and developed
    Wrote Employee Manual and On-Boarding Plan for New Employee Orientation
  • Successfully sourced and hired two strong candidates
  • Attended training sessions for specific software programs; using my notes and program screenshots, developed end user manuals for external use
  • Launched proprietary iPhone app. Marketing mix included: Targeted Email campaign (using Constant Contact); Scriptwriting for outsourced appointment setter; Scriptwriter and Director for demonstration video (currently on www.drostesoftware.com)
Gorilla Nation Media
  • Selected to attend meeting at Lucasfilm with StarWars.com team and their selected design agency to offer insight on what type of functionality and ad real estate the newly redesigned site should have
  • Brainstormed and conceptualized "big ideas" for online campaigns while at Gorilla Nation (Key Pitches I was involved in: Harry Potter and the Half-Blood Prince Theatrical release - Capture the Golden Snitch Game Overlay; Big Nate and Millsberry.com Integrated Campaign; Despicable Me Theatrical release - Stack the Minions Game Overlay)
Apollo Interactive
  • Wrote technical manual to outline internal standards and best practices; approximately 60 pages; interviewed developers and SEO experts to gather necessary data
Walt Disney Company
  • The Disney Store - 1999-2002
  • Nominated by my colleagues for Teamwork Award at the The Disney Store
  • Walt Disney World Resort - Disney's Animal Kingdom
  • Completed the Walt Disney World College Program (1999)
Work Experience - Previous Job Titles
  • Manager, Sales and Service, Software Development Company
  • Sales Strategy Associate, Digital Media Agency
  • Senior Account Executive, Advertising Agency
  • Account Manager, Interactive Agency
  • Marketing Consultant, Software Development Company, Internet Start-Up (Independent Contractor)
  • Assistant Store Manager, Specialty Retailer
Previous Employers
Education
  • 2009 University of Southern California - Master of Professional Writing
  • 2002 University of South Florida - Bachelor of Arts - Mass Communications (Public Relations)
  • Technical and Professional Writing Minor
Specialties
  • Copy editing, grammar, writing (reports, RFPs, proposals, press releases)
  • Budget management 
  • Journalistic skill set (interviewing, structuring an article)
  • Brand identity/development
  • Creative writing
  • Internal communication/messaging
  • Interactive and results analysis for a variety of campaign types (print, online, social media)
  • Strategy and unconventional thinking
  • Ability to learn new tech quickly
  • comScore (Media and Plan Metrix), Constant Contact, Salesforce.com, Joomla, Wordpress, Blogger, PowerPoint, Word, Excel, DART, Omniture, Nielsen @Plan, Scarborough, Cheetah Mail